3/11/07
Mike, Laura, and Nikki, (the on air staff)
Hope you had a great weekend! Tomorrow, we'll be back in action and
dropping "Country 105.5 is now 1055 The Wolf" and going straight into
using only "1055 The Wolf!".
Honestly, I was expecting a fair amount of emails saying "What the
heck?," But it seems only a few of our really passionate listeners
are despondent to the change. Not to worry, like most who do not
accept change graciously at first, do eventually come around. Because
we will still be super serving our listeners to their expectations the
same way we did as Country 105.5.
It's important to stay focused on what you do best, and that's being a
great performer on the radio. Don't let the politics of the radio
station, a small handful of listener emails, or a name change bog you
down.
Here's some perspective...The name, Country 105.5, as popular as the
physical radio station is, is a very generic name for the product we
serve. We've known this for years and was a very easy attacking point
if we were to have direct competition, (which we will soon.) We don't
want to be the walmart cola, when we can be Coca-Cola. I can't tell
you how many times at the drive-thru getting a burger and asking for a
coke and the guy on the other end asking "what kind of coke?" When
we go make a copy, we're making the copy on a Zerox machine even
though it may be on a Ricoh. Or even better, when the noun Zerox
becomes a verb. How many times have you "googled" something. The
Wolf is about creating a country music brand here in FWB and achieving
those same concepts as Coke, Xerox, Google...
The brand "The Wolf" will be known for country music, being patriotic,
being a part of the community.... Everything that the Country 105.5
brand was will be what The Wolf will stand for now. It's important
that we continue to be these things to our listeners and tell our
listeners that too!
When you get on the air Monday, work your magic like always. Be proud
of 105-5 The Wolf as you were with Country 105.5. Bottom line is we
will continue to achieve great success because of you, your
personality, and your hard work, not because we changed our name.
See you in the morning!
-Todd
Todd Nixon,
105-5 The Wolf
Ft. Walton Beach, FL
Hope you had a great weekend! Tomorrow, we'll be back in action and
dropping "Country 105.5 is now 1055 The Wolf" and going straight into
using only "1055 The Wolf!".
Honestly, I was expecting a fair amount of emails saying "What the
heck?," But it seems only a few of our really passionate listeners
are despondent to the change. Not to worry, like most who do not
accept change graciously at first, do eventually come around. Because
we will still be super serving our listeners to their expectations the
same way we did as Country 105.5.
It's important to stay focused on what you do best, and that's being a
great performer on the radio. Don't let the politics of the radio
station, a small handful of listener emails, or a name change bog you
down.
Here's some perspective...The name, Country 105.5, as popular as the
physical radio station is, is a very generic name for the product we
serve. We've known this for years and was a very easy attacking point
if we were to have direct competition, (which we will soon.) We don't
want to be the walmart cola, when we can be Coca-Cola. I can't tell
you how many times at the drive-thru getting a burger and asking for a
coke and the guy on the other end asking "what kind of coke?" When
we go make a copy, we're making the copy on a Zerox machine even
though it may be on a Ricoh. Or even better, when the noun Zerox
becomes a verb. How many times have you "googled" something. The
Wolf is about creating a country music brand here in FWB and achieving
those same concepts as Coke, Xerox, Google...
The brand "The Wolf" will be known for country music, being patriotic,
being a part of the community.... Everything that the Country 105.5
brand was will be what The Wolf will stand for now. It's important
that we continue to be these things to our listeners and tell our
listeners that too!
When you get on the air Monday, work your magic like always. Be proud
of 105-5 The Wolf as you were with Country 105.5. Bottom line is we
will continue to achieve great success because of you, your
personality, and your hard work, not because we changed our name.
See you in the morning!
-Todd
Todd Nixon,
105-5 The Wolf
Ft. Walton Beach, FL
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